jeffrey alan miller
After years of being mentored at some of the industry’s groundbreaking agencies, I founded The Event Group in 1995. Over the next six years, we successfully integrated marketing campaigns for Fortune 500 companies such as Mobil Oil, Dean’s Milk, MCI and Morton Salt. In 2001, PROMO Magazine recognized The Event Group with a Gold Dialog Award for the integrated marketing campaign supporting the launch of Mobil Speedpass™ at McDonald’s.
That same year, The Event Group was acquired by Seismicom, a San Francisco-based, brand promotion agency, after partnering and winning the launch campaign for Microsoft’s UltimateTV™. As a Seismicom Vice President, I developed and managed the agency’s award-winning event marketing practice that generated more than $15MM in revenue. While at Seismicom, two coveted EX Awards were won for the AT&T Wireless’ mMode™ re-launch and the Samsung/Cingular Warped Tour.
Between 2004 and 2009 I was engaged by a number of global agencies and was tasked with expanding their respective event marketing capabilities as the “event” marketing world shifted to “experiential” marketing.
In 2010 I shifted gears when I took the helm of the catering and event department at Iowa State University. I had pursued a culinary degree while living in Chicago and was excited about the opportunity to leverage my success in the event world with my inspiration for the culinary arts. The catering operation, which was not solvent upon my arrival, achieved annual revenues in excess of $3.5 million and a balanced operating budget by the time of my departure.
In 2015 I arrived in Cincinnati and was taken with both the intense growth of the startup community and the communities' focus on the local food movement. Though currently a Brand Strategist at Iacono Productions, I am also a mentor at the Founder’s Institute, Cintrifuse and First Batch Accelerator, pursuing a culinary-marketing startup called FLAVRITE and a volunteer Chef at La Soupe.